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Tyre manufacturer Goodyear has announced the winner of its first ThinkGoodMobility challenge, a competition which asked "millennials to develop innovative ideas to revolutionise future mobility".

The challenge was won by Artur Ząbczyk, a student at the Silesian University of Technology in Poland, who created a "two-part system called the Management and Recovery System" which recycles energy produced by a car to apply real-time traffic data to decide the most efficient journey routes.

Ząbczyk's system "minimises carbon footprint, travel time and costs" and "improves efficiency for both the driver and the environment". Ząbczyk will now present his idea to a group of tech start-ups in Silicon Valley.

"I’m thrilled to have won the first ThinkGoodMobility Challenge, " Ząbczyk said. "It gives my generation the chance to share smart and sustainable ideas on how to address our future mobility needs with a positive impact on the environment and society."

Carlos Cipollitti, general director of the Goodyear Innovation Center in Luxembourg and member of the jury said that young people will "lead the way to address new societal challenges"

“Artur’s proposal stood out for its sophistication and potential for implementation. Using existing technology, he created a unified system to significantly improve efficiency for both the driver and the environment. MaRS could transform inner city travel in just a few years, radically reducing emissions and costs as well as improving our quality of life.”

Source: www.wired.co.uk